Graphical analysis of the evolution of media consumption in Spain

Consumption in Spain of newspapers, supplements, magazines and radio has been down this year 2018 with respect to the previous year, according to data from the third wave of the year 2018 of the General Media Study (EGM), recently published by the AIMC (Association for Media Research).

Only 22.8% of those over 14 consume newspapers in Spain, compared to 24.3% last year. It is the lowest figure of the last two decades. In the case of the magazines, the percentage of readers is 29.7%, 3.1 points less than the 32.8% of last year. And for supplements, the percentage is only 7.4% (compared to 8.7% in 2017).

The radio has also regressed almost a couple of points this year. According to the EGM, 57.2% of the Spanish population listens to it, compared to 59.3% of the previous year.

Television, which is the most used media by the Spanish population, has lost only a couple of tenths with 85% of consumers.

External advertising has regressed slightly (it has gone from 77.8% in 2017 to 77.2% in 2018), while cinema has remained stable (3.9%).

The media that most grows in penetration is the internet, already used by 77.9% of Spaniards. Last year the percentage was 75.7%.

In addition to offering the still photo of this year, at The New Barcelona Post we have analyzed in detail the evolution of each media during the last two decades and also the penetration of each medium according to the age of the consumers.

The following two graphs show how media consumption in Spain has evolved from 1997 to 2018.

And the two graphs below show the consumption of media according to the age of the consumers. The first shows the data according to age and the second according to the media.