Fueguia 1833. Perfume Laboratory

Marilyn Monroe slept with nothing but 5 drops of perfume on her skin. We have probably all crossed paths with someone who has left a memory of their aroma with us. It is what we all aspire to, that unmistakable waft in our wake: a cloud of subtle and seductive perfume, known [in French] as sillage.

Fueguia 1833 was founded by Julian Bedel, an Argentine perfumer who sought inspiration from his ancestors, naturalists and writers. That environment of academics and artists allowed him the “freedom to create something unexpected.” The lack of formal education in chemistry, made up for by experimentation and a certain ingenuity at first that allowed him to play with ingredients which other perfumers had not dared try, was one of the keys to the success of his company. Bedel has created his own perfumes (already more than eighty), which are a reflection of the diversity of the exotic flora of South America. Perfumes that capture some of the authentic essences of Argentina herself, and always paying attention to detail and style. The fragrances of Fueguia 1833 exude a subtle, natural refinement.

In the midst of difficulties in global retail, with stores closing down, Fueguia is staking on exclusive premises where the conversation between perfumer and client generates an exchanging of ideas, leading to the creation of a unique fragrance. Visiting this house of perfumes is a distinctive experience, the sophisticated countenance is perfect and the aromas absolutely captivating.

Fueguia is today one of the most international of Argentine brands, with boutiques in Milan, New York, Stockholm, Zurich, and Tokyo, all metropolises with which they maintain a cultural affinity.

One piece of advice—if you have to pick a perfume, follow Christian Dior’s instructions to his perfumer: “Make me a perfume that smells of love.”