BCD Barcelona Design Centre promotes design as a strategic element for business excellence and as a key factor for innovation, and as a discipline that can improve people's quality of life. Legally established as a private not-for-profit foundation in 1973, BCD is a promotion and information centre devoted to all aspects of design in business. The first promotion centre of its kind to be set up in Spain, BCD has evolved in line with changes in the economy and society from the first, constantly adapting its philosophy and activities to the specific needs of the moment.