Shoppiday

Shoppiday is a cashback platform with more than 600 online stores and 900 steps from the street. The user who buys in the stores through Shoppiday earns money from their own purchases

BASIC COMPANY INFORMATION

Name of company:: Shoppiday

Name and position of the person responding:
Juan Luis Rico Gutiérrez. CEO & co-founder

Brief description of company and business model
Cashback platform with more than 600 online stores and 900 steps from the street.
The user who buys in the stores through Shoppiday earns money from their own purchases (% of the money spent). Shoppiday gets a commission from the store that you share with the user. The user is accumulating money in his account Shoppiday and when he wants to transfer it to his bank account or use it for payments in the app in shops on the street.

CEO + Founding team. Brief description of trajectory
Juan Luis Rico: CEO. Formerly CEO and co-owner of LetsBonus, with over 10 years of experience in strategic consulting.
Ricardo Ruiz: General Manager. Formerly CEO at Stampydoo, Country Manager at Showroomprive, eCommerce Manager at LetsBonus and Purchasing Manager at Vente Privée.
Víctor Guardiola: CTO. Previously CTO at Atrapalo and a leading light in the PHP community.
Miguel Vicente: President. Broad trajectory in creating and growing startups (Wallapop, Glovo, CornerJob, Deliberry, Carnovo …).
Gerard Olivé: Director. Broad trajectory in creating and growing startups (Wallapop, Glovo, CornerJob, Deliberry, Carnovo …).

Year of incorporation: 2017
No of employees: 6
Management team:
Juan Luis Rico: CEO.
Ricardo Ruiz: General Manager Online & Offline.
Víctor Guardiola: CTO

PROJECT DETAILS

Sector
Cashback
Volum of investment taken in:
1.700.000€

Main goals achieved:

  • January 2017: launch of cashback platform in online stores.
  • April 2017: launch of the app with cashback at local stores.
  • September 2017: Advertising campaign on TV and radio.
  • December 2017: closed the first year with a growth in turnover generated at Stores (GMV) of 121% over the first quarter.
  • March: 111% growth compared to the first quarter of 2017.
  • April: prize for the best ecommerce startup in eAwards 2018.

Main challenges in the future

  • Boost growth by investing in attracting new buyers.
  • Improve the user app.
  • Agreement with a bank or corporation.
  • International expansion

Why did you choose to establish the company in Barcelona?
In addition to being a great place to live and have a great digital ecosystem, this is where the founding team lives.

CONTACT DETAILS

Location: Pier 01. Plaça Pau Vila, 1. 1A. 08039 Barcelona

Web: Shoppiday

OTHERS

Inspiration? A model, company or business person/entrepreneur?
Steve Jobs and Elon Musk for their disruptive vision to change the world

Recommended book or books
Africanus. El hijo del Consul (Santiago Posteguillo), The Pillars of the Earth (Ken Follet) and The Hobbit (JRR Tolkien).

What websites do you use to keep informed?
Kippel01, La Vanguardia, El Confidencial, Expansion, El País, Ecommerce News, Business Insider, Techcrunch.

What apps you use most on your mobile?
Whatsapp, Gmail and Instagram.

What else would you like Barcelona to offer?
Greater incentives for startup investors.